Kambi to Power William Hill’s Entry in Sweden

William Hill to enter Swedish gambling market with Kambi-powered sportsbook and through a rebranded Redbet.se site
Stockholm-listed provider of gambling solutions Kambi Group today announced that it would power William Hill’s entry into the newly regulated Swedish market. The British bookmaker will operate in Sweden through a license obtained by its subsidiary MRG (Mr Green & Co).
In a short announcement from earlier today, Kambi said that William Hill has selected its sportsbook platform to “expedite its planned entry” into the Swedish digital gambling space.
The British gambling giant first announced its plans to expand into the recently re-organized Swedish market in March. It has become known that William Hill will rebrand Mr Green’s Redbet.se sports betting website as WilliamHill.se.
Mr Green acquired Redbet and its parent company Evoke Gaming in a €7 million deal in late 2017. William Hill announced the acquisition of MRG and its subsidiaries this past fall. The British company paid £241.8 million for the Malta-headquartered online gambling group in a bid to “create a strongly positioned combined business with an expanded pan-European footprint.”
William Hill moving to purchase Mr Green came as part of its strategy to reduce its dependence on its domestic market. Competition has exploded in recent years in the UK. In addition, the government and local regulators have been rolling out new and tougher rules that have prompted closures of gambling operations, consolidation, and rethinking of business strategies.
William Hill’s revisited growth strategy involves geographical expansion across regulated markets and increased focus on its digital operations.
Launch of Swedish Operations Imminent
In its short statement from earlier today, Kambi said that it will provide William Hill with its sportsbook platform to assist the operator’s expansion into Sweden. As mentioned above, William Hill’s entry into the Swedish market will involve the rebrand of Redbet.se as WilliamHill.se.
Kambi said that “work is well underway” to align its sports betting product with William Hill’s requirements. The initial product launch is slated “to take place imminently,” Kambi added.
The sportsbook provider has been supplying its betting solutions to Mr Green since 2016. Last summer, MRG extended its partnership with Kambi and the latter became the lead sportsbook platform provider for Redbet.
Kambi unveiled another strategic partner earlier this month. The company announced that it has been picked as the preferred platform supplier for the revival of the mybet sports betting brand in Germany. Mybet was shut down last summer after its parent company opened insolvency proceedings.
The gambling operation was purchased by Rhinoceros Operations late last year and the online gambling group announced early in 2019 plans to relaunch mybet in its domestic market.
Follow us on Facebook and Twitter to stay up to date on the day’s top casino news stories.
The post Kambi to Power William Hill’s Entry in Sweden appeared first on Casino News Daily.

Super High Roller Bowl V Lands at ARIA Casino in December
Wednesday October 31, 2018

Super High Roller Bowl makes December a permanent home, promises multiple surprises for players The fifth edition of the highly successful Super High Roller Bowl poker series is set to take place on December 17-19, organizers announced Tuesday. The major

S78bet Agen Online Casino Live 24 Jam 2018
Friday November 02, 2018

S78bet Agen Online Casino Live 24 Jam 2018 | Agen Judi Casino Online Terpercaya | Situs Agen Judi Casino Terbaru | Daftar Situs Judi Resmi Casino Online | Daftar Agen Situs Judi Casino Online Terpercaya | Agen Casino Online Indonesia Terpercaya

The post S78bet Agen Online Casino Live 24 Jam 2018 appeared first on W88love.

£20,000 on Offer in the Halloween Blood Bank Cash Drop at Mr Smith Casino
Thursday November 01, 2018

Trick or treating might be over for another year but there are still plenty of spooky goodies on offer from Mr Smith Casino thanks to their £20,000 Halloween Blood Bank giveaway. To be in with a chance of winning a

The post £20,000 on Offer in the Halloween Blood Bank Cash Drop at Mr Smith Casino appeared first on W88love.

The post Super High Roller Bowl V Lands at ARIA Casino in December appeared first on W88love.