William Hill to enter Swedish gambling market with Kambi-powered sportsbook and through a rebranded Redbet.se site
Stockholm-listed provider of gambling solutions Kambi Group today announced that it would power William Hill’s entry into the newly regulated Swedish market. The British bookmaker will operate in Sweden through a license obtained by its subsidiary MRG (Mr Green & Co).
In a short announcement from earlier today, Kambi said that William Hill has selected its sportsbook platform to “expedite its planned entry” into the Swedish digital gambling space.
The British gambling giant first announced its plans to expand into the recently re-organized Swedish market in March. It has become known that William Hill will rebrand Mr Green’s Redbet.se sports betting website as WilliamHill.se.
Mr Green acquired Redbet and its parent company Evoke Gaming in a €7 million deal in late 2017. William Hill announced the acquisition of MRG and its subsidiaries this past fall. The British company paid £241.8 million for the Malta-headquartered online gambling group in a bid to “create a strongly positioned combined business with an expanded pan-European footprint.”
William Hill moving to purchase Mr Green came as part of its strategy to reduce its dependence on its domestic market. Competition has exploded in recent years in the UK. In addition, the government and local regulators have been rolling out new and tougher rules that have prompted closures of gambling operations, consolidation, and rethinking of business strategies.
William Hill’s revisited growth strategy involves geographical expansion across regulated markets and increased focus on its digital operations.
Launch of Swedish Operations Imminent
In its short statement from earlier today, Kambi said that it will provide William Hill with its sportsbook platform to assist the operator’s expansion into Sweden. As mentioned above, William Hill’s entry into the Swedish market will involve the rebrand of Redbet.se as WilliamHill.se.
Kambi said that “work is well underway” to align its sports betting product with William Hill’s requirements. The initial product launch is slated “to take place imminently,” Kambi added.
The sportsbook provider has been supplying its betting solutions to Mr Green since 2016. Last summer, MRG extended its partnership with Kambi and the latter became the lead sportsbook platform provider for Redbet.
Kambi unveiled another strategic partner earlier this month. The company announced that it has been picked as the preferred platform supplier for the revival of the mybet sports betting brand in Germany. Mybet was shut down last summer after its parent company opened insolvency proceedings.
The gambling operation was purchased by Rhinoceros Operations late last year and the online gambling group announced early in 2019 plans to relaunch mybet in its domestic market.
Follow us on Facebook and Twitter to stay up to date on the day’s top casino news stories.
The post Kambi to Power William Hill’s Entry in Sweden appeared first on Casino News Daily.
James Hill Leads 31 Hopefuls after WSOP Circuit Horseshoe Southern Indiana Main Event Day 1A
Saturday October 06, 2018
Main Event action resumes today at the host casino Horseshoe Southern Indiana James Hill bagged the largest stack at the end of the first of two flights in the ongoing WSOP Circuit Horseshoe Southern Indiana $1,700 Main Event. The tournament
Andrew Jacobs Leads after WSOP Circuit Horseshoe Southern Indiana Event #2 Flight B
Sunday September 30, 2018
Flight B of the second event on the schedule of the ongoing WSOP Circuit Horseshoe Southern Indiana live poker festival was completed last night. The second of two starting flights provided interested players with a final chance to register into
The post Andrew Jacobs Leads after WSOP Circuit Horseshoe Southern Indiana Event #2 Flight B appeared first on W88love.
Shuttered Lucky Dragon Hotel and Casino Still Out of Luck, Gets Zero Bids at Foreclosure Auction
Wednesday October 31, 2018
Primary lender assumes ownership of failed Lucky Dragon casino resort; property receives no offers at foreclosure auction The unfortunate Lucky Dragon Hotel and Casino was released back to its primary lender after it got zero bids at a Tuesday auction
The post Shuttered Lucky Dragon Hotel and Casino Still Out of Luck, Gets Zero Bids at Foreclosure Auction appeared first on W88love.
The post James Hill Leads 31 Hopefuls after WSOP Circuit Horseshoe Southern Indiana Main Event Day 1A appeared first on W88love.